Solving the plant protein taste challenge

There’s a lot to learn about plant-based protein, but there’s one specific perception that we’re out to change: that they can’t taste delicious. Nutritional Outlook recently featured Virginia Dare in an article on how companies like Virginia Dare are working to make plant proteins taste better and easier to work with.

“Even if the desired end flavor is something as simple as chocolate or vanilla, we find that adding a layer of complexity helps to conceal the off-notes of the protein in question,” our Marketing & Consumer Insights Manager Philip Caputo says in the article. “We might deepen a chocolate flavor to make it more rich and fudgy, or we might use a specific blend of vanillas to achieve an especially aromatic profile.”

Read the full article here, and please get in touch if we can help with your next plant-based product innovation!