Nostalgic taste of vanilla shines as perennial favorite

When you ask someone to name their favorite flavor, you’re going to hear vanilla quite a bit. Despite it being so familiar, vanilla is an incredibly complex ingredient. Beverage Industry recently featured our Marketing & Consumer Insights Manager Philip Caputo in an article on this very topic!

“The growers we work with understand that delivering the Gold Standard in vanilla is a pursuit that draws equally on science and art, which allows us to be the premiere source for natural vanilla, as well as for premium vanilla extracts, concentrates and oleoresins made from sustainable raw materials,” he says in the article. “Our unrivaled market intelligence and premium extraction processes deliver a consistent, stable supply of vanilla.”

Read the full article at this link, and get in touch with us today if you’d like to elevate your vanilla program.