WHITE PAPER: Say Cheers to the Alt Drink

The habits of everyday Americans dramatically shifted during the COVID-19 pandemic. As public spaces began to reopen, many of the lifestyle changes consumers adopted while sheltering at home endured: among those, alcohol consumption declined among U.S. adults. The changing cultural paradigms around drinking, catalyzed by the pandemic and driven forward by post-Millennial generations, are propelling a new wave of innovation in alternative drinks – Alt Drinks.

At Virginia Dare, we’re raising a glass to this exciting new trend. Read our newest white paper for some insights into this trend and some flavor profiles that might just be the apéritif to your next product innovation.

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