Familiar Favorites with a Twist
Elevated Classics are the mature version of the most popular flavors like vanilla, chocolate, and strawberry. When you’re a kid you crave chocolate. When you’re an adult you’re intrigued by chai chocolate chip. They mix the nostalgic, broad appeal of the vanilla ice cream you ate as a child with a more adventurous, premium palate.
55%
of consumers rate traditional flavors as the most influential in food and drink.1
75%
of global consumers love to discover new flavors.2
300+
flavor compounds in a strawberry create room to play.
Sources: 1FMCG Gurus, Flavor, Color & Texture: New Flavors are Sparking Consumer Interest; 2Innova Market Insights, Global Emerging Flavor Trends Insider Report
The Comforting Made Adventurous
You Can Never Have One Too Many Here
Dive deeper into the deliciously sippable world of zero-proof, where crafted drinks can hydrate or even offer functional benefits.
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https://www.virginiadare.com/wp-content/uploads/2023/06/Virginia-Dare-Forever-Young-Flavor-Trends-2020.pdf
Virginia Dare Forever Young Flavor Trends 2020
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