Familiar Favorites with a Twist
Elevated Classics are the mature version of the most popular flavors like vanilla, chocolate, and strawberry. When you’re a kid you crave chocolate. When you’re an adult you’re intrigued by chai chocolate chip. They mix the nostalgic, broad appeal of the vanilla ice cream you ate as a child with a more adventurous, premium palate.
55%
of consumers rate traditional flavors as the most influential in food and drink.1
75%
of global consumers love to discover new flavors.2
300+
flavor compounds in a strawberry create room to play.
Sources: 1FMCG Gurus, Flavor, Color & Texture: New Flavors are Sparking Consumer Interest; 2Innova Market Insights, Global Emerging Flavor Trends Insider Report
The Comforting Made Adventurous
You Can Never Have One Too Many Here
Dive deeper into the deliciously sippable world of zero-proof, where crafted drinks can hydrate or even offer functional benefits.
White Paper
Say Cheers to The Alt Drink
Let’s Discover the Next Big Flavor
Reach out with your product idea. Our team specializes in bringing flavors to life or reimagining the classics in fresh ways.
https://www.virginiadare.com/wp-content/uploads/2023/06/Virginia-Dare-Forever-Young-Flavor-Trends-2020.pdf
Virginia Dare Forever Young Flavor Trends 2020
Listen Now
Please fill out the form below to receive a download link.
"*" indicates required fields