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Category Archives: Sugar Reduction
Taste Improvement
Healthy, functional drinks dominate market
The consumer movement toward healthier, clean label products was already in motion before COVID-19 last year, and has only grown since. Beverage Industry highlighted Virginia Dare in a recent article on some trends that have emerged within the healthy beverage market during the pandemic. “Enjoying one’s favorite flavors in healthy applications can be a niceContinue reading “Healthy, functional drinks dominate market”
The many roads to sugar reduction
“Less sugar, but same taste.” It’s the challenge we hear time and time again from baked good brands. BakingBusiness recently featured Virginia Dare in an article on about how clean label, better-for-you demands are shaping the baking industry. “The demand for products with lower sugar content will grow as this attribute moves away from trendContinue reading “The many roads to sugar reduction”
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”
WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition
Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering distinctive, compelling products that stand out among an over-abundance of choices and 3) delivering a delicious, satisfying experience that will inspire repeat purchase. Success in this category depends not only on understanding how trendingContinue reading “WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition”
Taste profiles continue to improve for natural sweeteners
Natural sweeteners are all the rage in the beverage category, as consumers pressure brands to remove sugar for their application while maintaining great taste. Beverage Industry wrote an article on this trend, featuring our Marketing & Consumer Insights Manager Philip Caputo. “Natural and zero-calorie sweeteners achieve the goal of reducing sugar content in applications butContinue reading “Taste profiles continue to improve for natural sweeteners”
Repeal and replace: Sugar, fat reduction efforts continue to trend
It’s no secret that consumers are placing a higher emphasis on their health and wellness, and for many, this correlates with them seeking more clean label ingredients and less undesirable ingredients like sugar. Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo was featured in a Food & Beverage INSIDER article on this topic: “RefiningContinue reading “Repeal and replace: Sugar, fat reduction efforts continue to trend”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Beyond the Bar
The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly prioritizing snack applications that merge convenience and nutrition, such as dried fruit, nut packs, and fruit cups. Read our white paper to learn more about specificContinue reading “WHITE PAPER: Beyond the Bar”