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Natural sweeteners are all the rage in the beverage category, as consumers pressure brands to remove sugar for their application while maintaining great taste. Beverage Industry wrote an article on this trend, featuring our Marketing & Consumer Insights Manager Philip Caputo. “Natural and zero-calorie sweeteners achieve the goal of reducing sugar content in applications butContinue reading “Taste profiles continue to improve for natural sweeteners”
Category Archives: Trend
Ingredients for coffee, tea and juice provide new opportunities
The past few years have been exciting ones for the tea and coffee spaces. Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo was recently featured in a Dairy Foods article on the trends shaping these two exciting markets. We’re anticipating lots of hybridization in these categories over the next few years – including RTD hard/spikedContinue reading “Ingredients for coffee, tea and juice provide new opportunities”
Solving the plant protein taste challenge
There’s a lot to learn about plant-based protein, but there’s one specific perception that we’re out to change: that they can’t taste delicious. Nutritional Outlook recently featured Virginia Dare in an article on how companies like Virginia Dare are working to make plant proteins taste better and easier to work with. “Even if the desiredContinue reading “Solving the plant protein taste challenge”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Solving Taste Challenges in Keto
The high-fat, low-carbohydrate ketogenic (“keto”) diet is a hot trend that comes with major restrictions. For many new dieters, there will be a significant shift toward consuming foods and beverages formulated with low-net carbohydrate, high protein ingredients. Brands have opportunities to cater to this audience by making their lifestyle more attainable and boosting their confidenceContinue reading “WHITE PAPER: Solving Taste Challenges in Keto”
Repeal and replace: Sugar, fat reduction efforts continue to trend
It’s no secret that consumers are placing a higher emphasis on their health and wellness, and for many, this correlates with them seeking more clean label ingredients and less undesirable ingredients like sugar. Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo was featured in a Food & Beverage INSIDER article on this topic: “RefiningContinue reading “Repeal and replace: Sugar, fat reduction efforts continue to trend”
WHITE PAPER: Vanilla Expertise
The key to successful formulation with natural vanilla is to partner with a market expert, mastering best industry practices, offering unparalleled technical competency, and having unique insights into the complex realities of vanilla bean-producing countries. The rich flavor from vanilla extract is one of the world’s favorites, and Virginia Dare is its preferred supplier –Continue reading “WHITE PAPER: Vanilla Expertise”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
Taste solutions fit for any lifestyle
Lifestyle nutrition is a major trend that has moved beyond niche health and wellness audiences like athletes and bodybuilders to attract a growing number of people in the mainstream consumer market. In just the last few years, we have seen the significant rise in consumers adopting specialized eating habits like keto, paleo, and vegan diets.Continue reading “Taste solutions fit for any lifestyle”
WHITE PAPER: Beyond the Bar
The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly prioritizing snack applications that merge convenience and nutrition, such as dried fruit, nut packs, and fruit cups. Read our white paper to learn more about specificContinue reading “WHITE PAPER: Beyond the Bar”