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Category Archives: Trend

RANKED: 2022 Flavor Trends That Will Shape Innovation

As we cruise through the first part of 2022, we’re ranking all the top trending flavor combos that’ll tease the tastebuds. From our gold medal winners all the way to the honorable mentions that have followed us from the last year, there’s a lot to look forward to. Take a scroll – and reach outContinue reading “RANKED: 2022 Flavor Trends That Will Shape Innovation”

Functional fungi in sports nutrition

Rising awareness of adaptogenic mushrooms presents an attractive opportunity in sports nutrition and active lifestyles from pre-workouts to recovery. Reishi, chaga, cordyceps, and lion’s mane among others have the potential to regulate the body’s stress response, lower fatigue, increase attention and reduce other stress-induced impairments. Virginia Dare recently published an article through Natural Products InsiderContinue reading “Functional fungi in sports nutrition”

Tea varietals and wellness flavors are flourishing

As health and wellness becomes the top driving force behind consumer goods, holistic nutraceuticals and ancient medicine rally back to the spotlight with tea leading the functional fight. Beverage Industry recently featured Virginia Dare’s taste perspective on trending wellness flavors and herbal varietals in tea beverages. “By integrating wellness flavors into their applications, tea brandsContinue reading “Tea varietals and wellness flavors are flourishing”