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As we cruise through the first part of 2022, we’re ranking all the top trending flavor combos that’ll tease the tastebuds. From our gold medal winners all the way to the honorable mentions that have followed us from the last year, there’s a lot to look forward to. Take a scroll – and reach outContinue reading “RANKED: 2022 Flavor Trends That Will Shape Innovation”
Category Archives: Hybrids
Classic flavors: straight or with a twist
No matter how adventurous consumers become in their quest for unique or complex taste experiences, classic flavors like vanilla, chocolate, and strawberry unequivocally hold their own as the fan favorites. Beverage Industry recently featured a perspective from Virginia Dare and how brands can innovate by adding a twist; a flavor category we call elevated classics.Continue reading “Classic flavors: straight or with a twist”
Simple, Natural, & Essential: Our Tea Extracts
WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers
Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. Coffee drinks are experiencing a surge in popularity, attributed to the availability of new and exciting flavors and convenient, ready-to-drink formulations. Global sales of coffee made up 64% of sales value for hotContinue reading “WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers”
Final Proof: Flowers meet Flour
Nothing says the spring and summer like a field full of vibrant flowers. Why not capture that same feeling in baked goods? Baker’s Journal featured our Marketing & Consumer Insights Manager Philip Caputo in an article on the rise of botanical flavors in baked goods. “Bored with conventional fare, many consumers, especially Millennials, want anContinue reading “Final Proof: Flowers meet Flour”
Lemonade Stand: A taste collection to squeeze
Adored for its fresh citrus taste, sour-sweet profile, and childhood nostalgia, lemonade is the beverage to squeeze for flavor innovation. It’s the perfect platform for highlighting unique and exotic flavors like botanicals or tropical fruit. It’s ever-evolving, a hybrid hotspot, the darling of seasonal LTOs, a kid-friendly favorite, the sweetheart of sour—a MAGICAL profile that works everywhere! Fun-flavored RTD andContinue reading “Lemonade Stand: A taste collection to squeeze”
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”
Ingredients for coffee, tea and juice provide new opportunities
The past few years have been exciting ones for the tea and coffee spaces. Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo was recently featured in a Dairy Foods article on the trends shaping these two exciting markets. We’re anticipating lots of hybridization in these categories over the next few years – including RTD hard/spikedContinue reading “Ingredients for coffee, tea and juice provide new opportunities”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”