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Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering distinctive, compelling products that stand out among an over-abundance of choices and 3) delivering a delicious, satisfying experience that will inspire repeat purchase. Success in this category depends not only on understanding how trendingContinue reading “WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition”
Category Archives: Capabilities
When enhancing the flavor, enhance your label, too
Clean label and great taste can live in harmony. Food Processing featured some ways that brands can achieve this balance in a recent article, highlighting our Taste Improvement platform. “We improve taste with customizable, integrated taste refinement systems for masking and modulation,” Virginia Dare is quoted in the article. “Masking systems selectively mask off-tastes andContinue reading “When enhancing the flavor, enhance your label, too”
Taste profiles continue to improve for natural sweeteners
Natural sweeteners are all the rage in the beverage category, as consumers pressure brands to remove sugar for their application while maintaining great taste. Beverage Industry wrote an article on this trend, featuring our Marketing & Consumer Insights Manager Philip Caputo. “Natural and zero-calorie sweeteners achieve the goal of reducing sugar content in applications butContinue reading “Taste profiles continue to improve for natural sweeteners”
Coffee drives new product development in food, beverage
Coffee. Many of us rely on it every day, and for that reason, it’s starting to find its way into different food and beverage categories for its beloved flavor and aromatics, as well as its esteemed functional properties. Beverage Industry recently published an article on the rise of coffee as an ingredient, and featured ourContinue reading “Coffee drives new product development in food, beverage”
Solving the plant protein taste challenge
There’s a lot to learn about plant-based protein, but there’s one specific perception that we’re out to change: that they can’t taste delicious. Nutritional Outlook recently featured Virginia Dare in an article on how companies like Virginia Dare are working to make plant proteins taste better and easier to work with. “Even if the desiredContinue reading “Solving the plant protein taste challenge”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Solving Taste Challenges in Keto
The high-fat, low-carbohydrate ketogenic (“keto”) diet is a hot trend that comes with major restrictions. For many new dieters, there will be a significant shift toward consuming foods and beverages formulated with low-net carbohydrate, high protein ingredients. Brands have opportunities to cater to this audience by making their lifestyle more attainable and boosting their confidenceContinue reading “WHITE PAPER: Solving Taste Challenges in Keto”
WHITE PAPER: Vanilla Expertise
The key to successful formulation with natural vanilla is to partner with a market expert, mastering best industry practices, offering unparalleled technical competency, and having unique insights into the complex realities of vanilla bean-producing countries. The rich flavor from vanilla extract is one of the world’s favorites, and Virginia Dare is its preferred supplier –Continue reading “WHITE PAPER: Vanilla Expertise”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
Taste solutions fit for any lifestyle
Lifestyle nutrition is a major trend that has moved beyond niche health and wellness audiences like athletes and bodybuilders to attract a growing number of people in the mainstream consumer market. In just the last few years, we have seen the significant rise in consumers adopting specialized eating habits like keto, paleo, and vegan diets.Continue reading “Taste solutions fit for any lifestyle”