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Perfumer & Flavorist magazine published an especially compelling article about labeling vanilla flavors in its May 2018 issue. As the only flavoring materials subject to a federal standard of identity, vanilla flavorings are subject to strict guidelines that require standardized products to come from the properly cured and dried fruit pods of Vanilla planifolia Andrews and of Vanilla tahitensisContinue reading “Labeling Vanilla Flavorings and Vanilla-Flavored Foods in the U.S.”
Category Archives: Marketing Insights
Cold Brew Coffee
Just because it is cold doesn’t mean it is cold brew! Unlike iced coffee, which is brewed hot and poured over ice, cold brew coffee is prepared differently and delivers a much different taste. Coarse-ground coffee is steeped in room-temperature water for hours and then the grounds are filtered out. What results is a coffeeContinue reading “Cold Brew Coffee”
Millennial Snacking
Millennials represent about 23.4% of the total US population and are nearing their prime spending years. For the first time in history, food has surpassed clothing as the no. 1 spending category among teens—representing 24% of their total wallet. And while taste is still the top factor in determining spending decisions on food, healthy optionsContinue reading “Millennial Snacking”
Kombucha and Functional Beverages
According to marketing research firm SPINS, probiotic juices and functional beverages have grown by 31.2%—and more than $100 million in sales—since last year. The kombucha market alone grew 41% to $534 million in 2016. Growth for functional beverages is expected to continue as consumers come to expect more from their beverages. While technology has madeContinue reading “Kombucha and Functional Beverages”
Coconut Water: A Bar Binding Agent?
The global coconut water market is projected to grow at a compound annual growth rate close to 27% from 2016 to 2020, according to Technavio research analysts. The demand for healthy beverages without artificial food additives leaves coconut water well positioned to continue to be a top choice for consumers—especially millennials. As more consumers learn of coconutContinue reading “Coconut Water: A Bar Binding Agent?”
WHITE PAPER: Plant-based Proteins: Flavor Solutions and New Applications
Despite the flavor challenges they present, plant-based proteins continue to grow in popularity. Plant proteins like pea, rice, soy, or pumpkin seed can introduce a musty off-note to an application, but recent flavor innovations driven by flavor companies like Virginia Dare are helping to bring them to success on the market. If you’re seeking toContinue reading “WHITE PAPER: Plant-based Proteins: Flavor Solutions and New Applications”
Beverages and Antioxidants
Antioxidants help neutralize and eradicate the harmful free radicals generated by the daily stressors of life. Although consumers continue to educate themselves about the benefits of antioxidants, as recently as 2013, only 8 percent of US consumers were aware of what antioxidants actually are and how they can benefit the body. Beverages are the dominantContinue reading “Beverages and Antioxidants”