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Consumers are placing a higher emphasis on health and wellness, and for that reason, gravitating toward clean label snacks and bars even more than usual. Snack Food & Wholesale Bakery recently published an article on this trend, including some insights from the team at Virginia Dare about flavor profiles that will excite these consumers. “InContinue reading “In quarantine, the role of snack and granola bars is shifting”
Category Archives: Marketing Insights
WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers
Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. Coffee drinks are experiencing a surge in popularity, attributed to the availability of new and exciting flavors and convenient, ready-to-drink formulations. Global sales of coffee made up 64% of sales value for hotContinue reading “WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers”
Flavors of Change: Taste Trends Evolve in Pandemic’s Wake
The COVID-19 pandemic has upended many aspects of our daily lives, and it’s having quite the impact on the food and beverage industry, too. Food Technology Magazine explored the taste trends that are emerging through the pandemic in a recent article featuring Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo. “Functional flavors will shapeContinue reading “Flavors of Change: Taste Trends Evolve in Pandemic’s Wake”
Listen to our new podcast: Doing vanilla right is an art
Andy Warhol. Aretha Franklin. Frank Lloyd Wright. Virginia Dare. All artists have a different medium – ours is vanilla. For more than five generations, vanilla remains our life’s work. Historically the standard against which the rest of the industry’s quality is measured, our vanilla extracts, concentrates, and oleoresins deliver the rich and complex flavor and aromaContinue reading “Listen to our new podcast: Doing vanilla right is an art”
New trend-forward flavor ingredients meet consumer interest in international and less sweet flavors
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories and childhood bliss. Dairy Foods featured Virginia Dare’s cereal milk flavor collection in a recent article on new trending flavors in the dairy space! Our cereal milk flavor collection will please the innerContinue reading “New trend-forward flavor ingredients meet consumer interest in international and less sweet flavors”
Birthday cake flavor flourishes in new products
In a year filled with plenty of twists and changes, one thing has remained constant: birthdays come annually, and birthday cake is delicious. Food Business News recently featured the tasty, nostalgic taste of birthday cake in an article that included Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo. “In the indulgent flavor space, childhood-inspiredContinue reading “Birthday cake flavor flourishes in new products”
Final Proof: Flowers meet Flour
Nothing says the spring and summer like a field full of vibrant flowers. Why not capture that same feeling in baked goods? Baker’s Journal featured our Marketing & Consumer Insights Manager Philip Caputo in an article on the rise of botanical flavors in baked goods. “Bored with conventional fare, many consumers, especially Millennials, want anContinue reading “Final Proof: Flowers meet Flour”
Lemonade Stand: A taste collection to squeeze
Adored for its fresh citrus taste, sour-sweet profile, and childhood nostalgia, lemonade is the beverage to squeeze for flavor innovation. It’s the perfect platform for highlighting unique and exotic flavors like botanicals or tropical fruit. It’s ever-evolving, a hybrid hotspot, the darling of seasonal LTOs, a kid-friendly favorite, the sweetheart of sour—a MAGICAL profile that works everywhere! Fun-flavored RTD andContinue reading “Lemonade Stand: A taste collection to squeeze”
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”
WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition
Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering distinctive, compelling products that stand out among an over-abundance of choices and 3) delivering a delicious, satisfying experience that will inspire repeat purchase. Success in this category depends not only on understanding how trendingContinue reading “WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition”