Skip to content
en_US EN
en_US EN es_MX ES

Category Archives: Flavor Profiles

Birthday cake flavor flourishes in new products

In a year filled with plenty of twists and changes, one thing has remained constant: birthdays come annually, and birthday cake is delicious. Food Business News recently featured the tasty, nostalgic taste of birthday cake in an article that included Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo. “In the indulgent flavor space, childhood-inspiredContinue reading “Birthday cake flavor flourishes in new products”

Final Proof: Flowers meet Flour

Nothing says the spring and summer like a field full of vibrant flowers. Why not capture that same feeling in baked goods? Baker’s Journal featured our Marketing & Consumer Insights Manager Philip Caputo in an article on the rise of botanical flavors in baked goods. “Bored with conventional fare, many consumers, especially Millennials, want anContinue reading “Final Proof: Flowers meet Flour”

Lemonade Stand: A taste collection to squeeze

Adored for its fresh citrus taste, sour-sweet profile, and childhood nostalgia, lemonade is the beverage to squeeze for flavor innovation. It’s the perfect platform for highlighting unique and exotic flavors like botanicals or tropical fruit. It’s ever-evolving, a hybrid hotspot, the darling of seasonal LTOs, a kid-friendly favorite, the sweetheart of sour—a MAGICAL profile that works everywhere! Fun-flavored RTD andContinue reading “Lemonade Stand: A taste collection to squeeze”

WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable

An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”

When enhancing the flavor, enhance your label, too

Clean label and great taste can live in harmony. Food Processing featured some ways that brands can achieve this balance in a recent article, highlighting our Taste Improvement platform. “We improve taste with customizable, integrated taste refinement systems for masking and modulation,” Virginia Dare is quoted in the article. “Masking systems selectively mask off-tastes andContinue reading “When enhancing the flavor, enhance your label, too”

Find inspiration with our 2020 flavor trends

The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”

Find inspiration with our 2020 flavor trends

The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”

WHITE PAPER: Beyond the Bar

The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly prioritizing snack applications that merge convenience and nutrition, such as dried fruit, nut packs, and fruit cups. Read our white paper to learn more about specificContinue reading “WHITE PAPER: Beyond the Bar”

Flavor and function trends in performance nutrition

Performance nutrition is a robust, growing category within the health and wellness space that many brands are eager to build into their product offerings. Once considered the domain of serious weightlifters or professional athletes, pre-, intra-, and post-workout snacks and beverages are now in demand for the broader nutrition market that includes “weekend warriors” andContinue reading “Flavor and function trends in performance nutrition”