Clean label and great taste can live in harmony. Food Processing featured some ways that brands can achieve this balance in a recent article, highlighting our Taste Improvement platform. “We improve taste with customizable, integrated taste refinement systems for masking and modulation,” Virginia Dare is quoted in the article. “Masking systems selectively mask off-tastes andContinue reading “When enhancing the flavor, enhance your label, too”
Category Archives: Flavor Creation
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Beyond the Bar
The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly prioritizing snack applications that merge convenience and nutrition, such as dried fruit, nut packs, and fruit cups. Read our white paper to learn more about specificContinue reading “WHITE PAPER: Beyond the Bar”
Flavor and function trends in performance nutrition
Performance nutrition is a robust, growing category within the health and wellness space that many brands are eager to build into their product offerings. Once considered the domain of serious weightlifters or professional athletes, pre-, intra-, and post-workout snacks and beverages are now in demand for the broader nutrition market that includes “weekend warriors” andContinue reading “Flavor and function trends in performance nutrition”
Flavor Masking: Challenges and Opportunities for Health and Wellness Beverages
Virginia Dare discusses functional beverage trends, projected wellness insight, and off-taste flavor masking expertise.
Tea and coffee surf energy’s next big wave
Part of the greater consumer movement toward overall health and wellness is a move toward natural energy beverage sources—primarily, tea and coffee. Dairy Foods recently featured Virginia Dare’s tea and coffee extracts in an article on this trend. “Consumers tend to perceive tea and coffee as health-neutral, unprocessed, and a normal part of daily life,” said SiddhiContinue reading “Tea and coffee surf energy’s next big wave”