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When the average person is asked to name a flavor, they’re most likely picking one of the classics. You know, the vanillas, the chocolates, the strawberries (the last of which is actually a combination of many flavors!). There’s a solid reason for this: they’re comforting. They’re the go-to choice for their nostalgia and recognizability. AndContinue reading “Vanilla Newstalgia: Taking a Classic Flavor to Whole New Levels”
Category Archives: Flavor Creation
Flavor Wave of the Alt Drinks Movement
Wine down Wednesdays and Saturday pregaming. Boozy patio brunches or date-night dinner and drinks. Crushable camping beers and snifters for evening sipping. Drinking is synonymous with American culture and has been since its inception. Fact is, sometimes we just need a drink. That is, until the pandemic happened. Just as the COVID crisis impacted soContinue reading “Flavor Wave of the Alt Drinks Movement”
RANKED: 2022 Flavor Trends That Will Shape Innovation
As we cruise through the first part of 2022, we’re ranking all the top trending flavor combos that’ll tease the tastebuds. From our gold medal winners all the way to the honorable mentions that have followed us from the last year, there’s a lot to look forward to. Take a scroll – and reach outContinue reading “RANKED: 2022 Flavor Trends That Will Shape Innovation”
The Forever Young Flavor Collection: Part 2
Dessert Classics, Snack Cakes, Candy Bars, and Retro Throwbacks
The Forever Young Flavor Collection: Part 1
Candy Classics, Cereal Milk, Carnival Ride, and Scout Cookies
Virginia Dare to Unveil Forever Young Flavor Theme at SupplySide West 2021
The globally recognized flavor experts deliver nostalgic taste in health and wellness applications LAS VEGAS, Nevada – (October 4, 2021) – Cereal milk. Rainbow sherbet. Gummy bears. They’re the flavors that defined many of our childhoods, and they’re the flavors that Virginia Dare is featuring at this year’s SupplySide West trade show. Show attendees canContinue reading “Virginia Dare to Unveil Forever Young Flavor Theme at SupplySide West 2021”
WHITE PAPER: Formulating Convenience for Today’s At-Home Consumer
Time is a limited resource for today’s consumer. Consumers are increasingly eating at home, buying ready-to-drink beverages, and using meal kits. However, consumers are unwilling to sacrifice nutrition, taste, or texture for convenience. Successful convenience format applications will save time, satisfy appetites, and deliver preferred taste and sensory experience. Brands can drive loyalty and reachContinue reading “WHITE PAPER: Formulating Convenience for Today’s At-Home Consumer”
WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers
Coffee is a staple of our mornings, of course, but it’s quickly finding its luxurious way into other parts of our day. Coffee drinks are experiencing a surge in popularity, attributed to the availability of new and exciting flavors and convenient, ready-to-drink formulations. Global sales of coffee made up 64% of sales value for hotContinue reading “WHITE PAPER: Flavors for the New Wave of Coffee Drinks and Creamers”
Lemonade Stand: A taste collection to squeeze
Adored for its fresh citrus taste, sour-sweet profile, and childhood nostalgia, lemonade is the beverage to squeeze for flavor innovation. It’s the perfect platform for highlighting unique and exotic flavors like botanicals or tropical fruit. It’s ever-evolving, a hybrid hotspot, the darling of seasonal LTOs, a kid-friendly favorite, the sweetheart of sour—a MAGICAL profile that works everywhere! Fun-flavored RTD andContinue reading “Lemonade Stand: A taste collection to squeeze”
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”