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It seems that natural flavors are nearly the standard for brands in the food and beverage industry. Food & Beverage INSIDER recently featured Virginia Dare in an article on the departure from artificial flavors and the movement toward their natural counterparts. “Demand for natural ingredients is closer to universal now than in the past,” ourContinue reading “Natural color and flavor reformulation”
Category Archives: News
Flavors of Change: Taste Trends Evolve in Pandemic’s Wake
The COVID-19 pandemic has upended many aspects of our daily lives, and it’s having quite the impact on the food and beverage industry, too. Food Technology Magazine explored the taste trends that are emerging through the pandemic in a recent article featuring Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo. “Functional flavors will shapeContinue reading “Flavors of Change: Taste Trends Evolve in Pandemic’s Wake”
Listen to our new podcast: Doing vanilla right is an art
Andy Warhol. Aretha Franklin. Frank Lloyd Wright. Virginia Dare. All artists have a different medium – ours is vanilla. For more than five generations, vanilla remains our life’s work. Historically the standard against which the rest of the industry’s quality is measured, our vanilla extracts, concentrates, and oleoresins deliver the rich and complex flavor and aromaContinue reading “Listen to our new podcast: Doing vanilla right is an art”
New trend-forward flavor ingredients meet consumer interest in international and less sweet flavors
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories and childhood bliss. Dairy Foods featured Virginia Dare’s cereal milk flavor collection in a recent article on new trending flavors in the dairy space! Our cereal milk flavor collection will please the innerContinue reading “New trend-forward flavor ingredients meet consumer interest in international and less sweet flavors”
Clean label finds its roots in nature
What one considers “clean label” can be difficult to pin down, but in general, it comes down to ingredient legends and label claims. Beverage Industry recently explored the clean label trend and how it’s impacting beverage formulation, featuring our Marketing & Consumer Insights Manager Philip Caputo. “One category where we’re seeing quite a bit ofContinue reading “Clean label finds its roots in nature”
Birthday cake flavor flourishes in new products
In a year filled with plenty of twists and changes, one thing has remained constant: birthdays come annually, and birthday cake is delicious. Food Business News recently featured the tasty, nostalgic taste of birthday cake in an article that included Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo. “In the indulgent flavor space, childhood-inspiredContinue reading “Birthday cake flavor flourishes in new products”
Final Proof: Flowers meet Flour
Nothing says the spring and summer like a field full of vibrant flowers. Why not capture that same feeling in baked goods? Baker’s Journal featured our Marketing & Consumer Insights Manager Philip Caputo in an article on the rise of botanical flavors in baked goods. “Bored with conventional fare, many consumers, especially Millennials, want anContinue reading “Final Proof: Flowers meet Flour”
How to naturally erase off-flavors in baked foods
Baking Business recently featured Virginia Dare on an article about overcoming off-tastes in baked goods. Whether working to delivered preferred taste in high-protein, reduced-sugar, or plant-based baked goods, your solutions is often tailor-made for your product. You can read the full article here, and please get in touch if we can help with your next plant-based product innovation!
Lemonade Stand: A taste collection to squeeze
Adored for its fresh citrus taste, sour-sweet profile, and childhood nostalgia, lemonade is the beverage to squeeze for flavor innovation. It’s the perfect platform for highlighting unique and exotic flavors like botanicals or tropical fruit. It’s ever-evolving, a hybrid hotspot, the darling of seasonal LTOs, a kid-friendly favorite, the sweetheart of sour—a MAGICAL profile that works everywhere! Fun-flavored RTD andContinue reading “Lemonade Stand: A taste collection to squeeze”
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”