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In a year filled with plenty of twists and changes, one thing has remained constant: birthdays come annually, and birthday cake is delicious. Food Business News recently featured the tasty, nostalgic taste of birthday cake in an article that included Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo. “In the indulgent flavor space, childhood-inspiredContinue reading “Birthday cake flavor flourishes in new products”
Category Archives: Sweet Goods
Lemonade Stand: A taste collection to squeeze
Adored for its fresh citrus taste, sour-sweet profile, and childhood nostalgia, lemonade is the beverage to squeeze for flavor innovation. It’s the perfect platform for highlighting unique and exotic flavors like botanicals or tropical fruit. It’s ever-evolving, a hybrid hotspot, the darling of seasonal LTOs, a kid-friendly favorite, the sweetheart of sour—a MAGICAL profile that works everywhere! Fun-flavored RTD andContinue reading “Lemonade Stand: A taste collection to squeeze”
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”
Coffee drives new product development in food, beverage
Coffee. Many of us rely on it every day, and for that reason, it’s starting to find its way into different food and beverage categories for its beloved flavor and aromatics, as well as its esteemed functional properties. Beverage Industry recently published an article on the rise of coffee as an ingredient, and featured ourContinue reading “Coffee drives new product development in food, beverage”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Solving Taste Challenges in Keto
The high-fat, low-carbohydrate ketogenic (“keto”) diet is a hot trend that comes with major restrictions. For many new dieters, there will be a significant shift toward consuming foods and beverages formulated with low-net carbohydrate, high protein ingredients. Brands have opportunities to cater to this audience by making their lifestyle more attainable and boosting their confidenceContinue reading “WHITE PAPER: Solving Taste Challenges in Keto”
WHITE PAPER: Vanilla Expertise
The key to successful formulation with natural vanilla is to partner with a market expert, mastering best industry practices, offering unparalleled technical competency, and having unique insights into the complex realities of vanilla bean-producing countries. The rich flavor from vanilla extract is one of the world’s favorites, and Virginia Dare is its preferred supplier –Continue reading “WHITE PAPER: Vanilla Expertise”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Beyond the Bar
The snacking trend has grown steadily over the past decade and shows no signs of slowing down in 2020. Driven primarily by health and wellness snacking, consumers are increasingly prioritizing snack applications that merge convenience and nutrition, such as dried fruit, nut packs, and fruit cups. Read our white paper to learn more about specificContinue reading “WHITE PAPER: Beyond the Bar”
Coconut Water: A Bar Binding Agent?
The global coconut water market is projected to grow at a compound annual growth rate close to 27% from 2016 to 2020, according to Technavio research analysts. The demand for healthy beverages without artificial food additives leaves coconut water well positioned to continue to be a top choice for consumers—especially millennials. As more consumers learn of coconutContinue reading “Coconut Water: A Bar Binding Agent?”