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Adored for its fresh citrus taste, sour-sweet profile, and childhood nostalgia, lemonade is the beverage to squeeze for flavor innovation. It’s the perfect platform for highlighting unique and exotic flavors like botanicals or tropical fruit. It’s ever-evolving, a hybrid hotspot, the darling of seasonal LTOs, a kid-friendly favorite, the sweetheart of sour—a MAGICAL profile that works everywhere! Fun-flavored RTD andContinue reading “Lemonade Stand: A taste collection to squeeze”
Category Archives: Beverages
WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable
An extension of the nostalgic trend of the past decade, childhood favorites and child-adulthood hybrids are associated with happiness, positive taste memories, and childhood bliss. From fruity cereal milk to gummy bear to rainbow sherbert, we have a portfolio to please the inner child. Whether for a performance nutrition product, a delicious beverage, or beyond,Continue reading “WEBINAR: Forever Young: How nostalgic, comforting flavor profiles can make your next innovative product memorable”
WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition
Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering distinctive, compelling products that stand out among an over-abundance of choices and 3) delivering a delicious, satisfying experience that will inspire repeat purchase. Success in this category depends not only on understanding how trendingContinue reading “WHITE PAPER: Overcoming Flavor Challenges in Performance Nutrition”
Coffee drives new product development in food, beverage
Coffee. Many of us rely on it every day, and for that reason, it’s starting to find its way into different food and beverage categories for its beloved flavor and aromatics, as well as its esteemed functional properties. Beverage Industry recently published an article on the rise of coffee as an ingredient, and featured ourContinue reading “Coffee drives new product development in food, beverage”
Ingredients for coffee, tea and juice provide new opportunities
The past few years have been exciting ones for the tea and coffee spaces. Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo was recently featured in a Dairy Foods article on the trends shaping these two exciting markets. We’re anticipating lots of hybridization in these categories over the next few years – including RTD hard/spikedContinue reading “Ingredients for coffee, tea and juice provide new opportunities”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
WHITE PAPER: Solving Taste Challenges in Keto
The high-fat, low-carbohydrate ketogenic (“keto”) diet is a hot trend that comes with major restrictions. For many new dieters, there will be a significant shift toward consuming foods and beverages formulated with low-net carbohydrate, high protein ingredients. Brands have opportunities to cater to this audience by making their lifestyle more attainable and boosting their confidenceContinue reading “WHITE PAPER: Solving Taste Challenges in Keto”
WHITE PAPER: Vanilla Expertise
The key to successful formulation with natural vanilla is to partner with a market expert, mastering best industry practices, offering unparalleled technical competency, and having unique insights into the complex realities of vanilla bean-producing countries. The rich flavor from vanilla extract is one of the world’s favorites, and Virginia Dare is its preferred supplier –Continue reading “WHITE PAPER: Vanilla Expertise”
Find inspiration with our 2020 flavor trends
The consumer love affair with trying novel flavors is still going strong into 2020 as demand for taste innovation continues to grow. According to the recent Technomic US Flavor Consumer Trend Report, 66 percent of consumers like trying new flavors, while close to 40 percent define “new” as simply a twist on the familiar. We’veContinue reading “Find inspiration with our 2020 flavor trends”
Ready, set, eat and drink: The golden age of RTE/RTD foods and beverages
In today’s consumer landscape, conveinence is key, and that’s leading to lots of brands developing ready-to-eat (RTE) foods and ready-to-drink (RTD) beverages. Food & Beverage INSIDER recently published an article on this trend which featured Virginia Dare’s performance and lifestyle nutrition formulation capabilities. “Convenience is only getting more important in today’s consumer landscape,” our MarketingContinue reading “Ready, set, eat and drink: The golden age of RTE/RTD foods and beverages”