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9 January, 2023
Capabilities, Classic & Traditional, Extracts, Flavor, Flavor Profiles, Fruit, Marketing Insights

Next Trend Up: Scrumptious Strawberry Pairings

The time of year is irrelevant – the taste of sweet strawberry can follow us all year round. Long considered one of the “classic three” flavors alongside vanilla and chocolate, we have a particular affinity for the sweet, tart bite of strawberry.

We all love strawberry and the other fruity classics, and for good reason. That’s why now is the perfect time to elevate our efforts by giving them a few modern and delightful twists. Let’s start with strawberry. There are over 300 flavor compounds in a strawberry – which  means we have almost an infinite amount of space to play. Ready to indulge in new strawberry pairings, elevating this perennial favorite? Good, because so are we.

Strawberry Twists are Catching On

The wave of experimenting with strawberry pairings isn’t a new idea. But it is evolving, and definitely here to stay. Here’s what big players in the space are mashing up:

Talenti Gelato offers:

  • Strawberry Shortcake
  • Strawberry Margarita

Bai goes a strawberry-step further with:

  • Strawberry Kiwi
  • Strawberry Watermelon
  • Strawberry Lemonade

Strawberry Pairing Inspiration

Step aside Neapolitan ice cream. Because the possibilities are literally endless when it comes to coming up with fresh strawberry pairing ideas. Here are a few to get your next product innovation started.

Strawberry Black Pepper

Sounds strange, but you’ll be glad you gave it a chance. The heat of the pepper helps that strawberry sweet and tart flavor shine in premium juices, alcohol mixers and beyond. 

Strawberry Rosé

Think beyond the drink aisle for this smooth, silky, creamy combo that offers the perfect peachy, floral finish – and into zero proof cocktails and hydration beverages.

Strawberry Passionfruit Basil

A mouthwatering mix of sweet and acidic, tart with a touch of earthy flavors, this flavor profile fits in everything from ice cream to zero-proof cocktails.

Strawberry Lime

A classic combination with a citrus packed punch, with a lingering savory sweet. Perfect for summertime sips and dusting for crisps.

Strawberry Burst Candy

In what other foods would you love to taste the creamy, fruity Starburst® flavors? From drink powders to chewing gum, the sky is the limit.

And the pairings go on

At Virginia Dare, here are some of our in-house favorite strawberry combo ideas and creations, handpicked for you:

  • Kiwi
  • Rhubarb
  • Fig
  • Walnuts
  • Coconut cream
  • Mango
  • Cucumber
  • Cheesecake
  • Vanilla Buttercream
  • Pistachio

Ready to Swirl Strawberry Flavors?

Together, we can break out of the ordinary, and into a new exciting and versatile strawberry venture!

Reach out anytime to our expert team of taste makers at Virginia Dare, and let’s have some fun innovating and elevating your next strawberry classic.