In quarantine, the role of snack and granola bars is shifting

Consumers are placing a higher emphasis on health and wellness, and for that reason, gravitating toward clean label snacks and bars even more than usual. Snack Food & Wholesale Bakery recently published an article on this trend, including some insights from the team at Virginia Dare about flavor profiles that will excite these consumers.

“In the indulgent flavor space, childhood-inspired adult flavor hybrids are very promising, as these profiles are associated with happiness, positive taste memories, and childhood bliss,” our Marketing & Consumer Insights Manager Philip Caputo says in the article. “The positive emotions associated with these flavors can positively affect mood, therefore increasing motivation, energy, and confidence, which makes them particularly intriguing opportunities for bars.”

We’d love to discuss our Forever Young flavor theme with you, and how it can help your snacks and bars deliver delicious, differentiated flavor. Read the full article at this link, and then let us know how we can help!