Flavor Masking: Challenges and Opportunities for Health and Wellness Beverages

Virginia Dare discusses functional beverage trends, projected wellness insight, and off-taste flavor masking expertise.

As more beverages offer consumers a host of nutraceuticals and botanicals for overall and condition-specific nourishment, the challenge of overcoming strong or unsavory notes arises. Expert taste masking along with providing indulgent and globally-inspired flavor combinations can help make functional beverages a sustainable hit among a growing consumer base seeking nutritional and tasty fortification.

Taste perception and flavor preferences are subjective, varying from consumer to consumer. Bitter taste, for example, is a positive attribute to some consumers regardless of the product, while some find it appealing only in specific items like coffee or dark chocolate; others consider bitterness completely offensive. Virginia Dare delivers preferred taste
to our customers—that is, what their consumers prefer or consider a positive or negative attribute. Our natural masking systems are product
and application specific, designed to selectively block off-taste, unappealing mouthfeel, and unfavorable qualities while allowing the perception of positive flavor characteristics.

Download and read our full eBook at Nutritional Outlook and get in touch with Virginia Dare for masking, functional beverage formulation, and flavor expertise.