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Alt Drinks We Can Toast To

Zero-proof. Alt drinks. Mocktails. Whatever you call this trend, it’s thriving. People are reexamining their alcohol consumption, and alt drinks deliver. They range from true-to-taste buzzless alcohol to a premium drink that’s as detailed as a craft cocktail with a cherry on top. Alt drink flavors also extend beyond the martini glass: protein shakes, candy, bars, and more are ripe for innovation.

20.6%

rise in demand for non-alcoholic beverages from 2021 to 20221

-5%

decrease in U.S. adults who drank alcohol from 2019 to 20212

3.6

Americans’ average weekly number of drinks, down from 4.02

Sources: 1NielsenIQ, Non-Alcoholic Beverage Trends in the U.S.; 2Gallup Poll Social Series

Sip On More Insights

Pseudo-Bar Favorites

Mocktail flavor elevated in a cocktail glass

Stick to A Classic

  • Margarita
  • Wine
  • Mojito
  • Draft Beer
  • Bellini
Alternative drink ideas like ice cream as a garnish

Or Add A Little Something Special

  • Peaches and Cream Paloma
  • Watermelon Basil Martini
  • Rose Petal Gin & Tonic
  • Cotton Candy Vodka
  • Hibiscus Berry Cosmopolitan
Red zero proof cocktail with a twist of apple

But the Sky is the Limit

  • Tangerine Bubble Tea
  • Garden Mint Bingsu Ice
  • RTD Pomegranate Cherry
  • Lemon Drop Float
  • Apple Pie Seltzer

You Can Never Have One Too Many Here

Dive deeper into the deliciously sippable world of zero-proof, where crafted drinks can hydrate or even offer functional benefits. 

White Paper

Say Cheers to The Alt Drink

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Fancy alternative drink beside fresh fruit

Try a Blind Taste Test

See if you can taste the difference between the alt drink and the original. Reach out for a sample or for more information about our zero-proof portfolio.

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