Virginia Dare Blends Functionality with Fun at IFT FIRST Trade Show

The globally recognized flavor experts are featuring their wellness- and nostalgia-inspired flavors at the show

CHICAGO, Illinois – (June 28, 2022) – Virginia Dare helps brands break from the conventional when it comes to functional nutrition and is putting the flavors and product formats that make this possible in the spotlight at the IFT FIRST annual event and food expo July 11-13 in Chicago.

Show attendees can taste an extensive menu of wellness- and nostalgia-inspired flavors at booth S2846, including:

• Oat Milk Coffee Latte (caramel snickerdoodle flavor)
• Adaptogen Relaxation Gummy (raspberry black tea)
• Zero-proof Cocktail (pomelo grapefruit paloma flavor)
• Microwavable Keto Brownie Mix (chocolate mint scout cookie flavor)
• Whey Protein Drink (funnel cake fried dough flavor)
• Vitamin Pixy Stick (fruity rainbow candy flavor)
• Energy Shot (pucker patch berry candy flavor)
• Collagen Chocolate Chip Cookie

“When it comes to flavor, tasting is believing,” Virginia Dare’s Marketing & Consumer Insights Manager Philip Caputo said. “That’s why there’s something for everyone to taste at our booth this year. We believe that everyone should have the opportunity to enjoy wellness their own way, and unique flavors and formats are how formulators can cater to this demand.”

Virginia Dare’s booth is split into two flavor themes: Forever Young and Forever Well. Forever Young is an extension of the nostalgic trend of the past decade, featuring childhood favorites and child-adulthood hybrids that are associated with good, simple times. Forever Well showcases the flavors we associate with health and wellness – functionally inspired taste profiles for modern wellness brands based on ingredients with inherent therapeutic properties or association from aromatic taste cues.

“Functionality can and should be fun,” Caputo said. “Our Forever Young and Forever Well themes are our rallying motivation for brands: do something unique with your functional application, and consumers will take note.”

For almost 100 years, Virginia Dare has been globally recognized as a leader in delivering preferred taste via its premium extracts, concentrates, and comprehensive flavor portfolio. As the experts in delivering consumer-preferred taste, Virginia Dare’s flavorists and food scientists provide individualized assistance and expertise for formulators looking to develop applications with challenging ingredients.

For more information on Virginia Dare, visit its website.

Virginia Dare

For almost 100 years, Virginia Dare has worked with our partners to build products delivering preferred taste. As a global provider, Virginia Dare offers services from its headquarters in Brooklyn as well as a full facility in Shanghai. Combining formulation expertise with substantial knowledge in sourcing and producing natural ingredients, Virginia Dare melds science, market insights, and sourcing to create business advantages for its partners. Virginia Dare’s combination of superior flavor platforms with focused industry expertise makes us the leading partner for attaining preferred taste with strategic business value.